ThePixelCode
Case Studies

Real outcomes, not just nice-looking dashboards.

These case studies show what happens when Amazon strategy, listing quality, and ad execution work as one system. Every result below came from fixing structure first — then scaling with discipline.

We work across home, health, apparel, and consumer goods categories. The patterns repeat: weak listings waste ad spend, messy PPC hides true acquisition cost, and launches fail when content and inventory are not ready before traffic arrives.

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In Depth

How we delivered these results

Numbers tell part of the story. Below is the context behind each engagement — what was broken, what we changed, and what improved as a result.

Consumer Goods|18 months

Multi-Brand Portfolio

$772M verified revenue·+65% average profit margin·21 brands scaled simultaneously

The Challenge

A multi-brand seller operating across 21 distinct product lines had no unified growth system. Each brand was managed ad hoc — some had strong listings but weak PPC, others had efficient ads but underperforming product pages. Ad spend was fragmented across campaigns with no shared strategy, and catalog health issues were suppressing visibility across multiple brands.

Our Approach

We built a centralized growth framework applied across all 21 brands. Each brand received a structured PPC audit with campaign separation by intent, a full listing optimization pass on titles, bullets, and A+ content, and a catalog clean-up to remove suppressed or conflicting listings. A shared dashboard tracked performance across every brand so budget could shift toward the highest-ROI opportunities monthly.

The Outcome

Across the 18-month engagement, the portfolio scaled to $772M in verified revenue. Profit margins improved by an average of 65% as wasted ad spend was eliminated and listings converted a higher percentage of traffic. The unified system made it possible to manage 21 brands with a fraction of the previous overhead.

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Sports & Outdoors|4 months

Zenith Activewear

-35% ACoS·2.1x → 4.3x ROAS·+110% monthly revenue

The Challenge

An activewear brand was running a single auto campaign and one broad match campaign with no negation strategy. Over 40% of ad spend went to irrelevant search terms, and the account had no visibility into what was actually driving sales.

Our Approach

We conducted a full search term audit, negated hundreds of irrelevant queries, and rebuilt the account with exact match harvest campaigns, branded defense, and structured discovery campaigns. Bid adjustments were tied to placement performance data.

The Outcome

ACoS dropped from 38% to under 25% while revenue more than doubled. ROAS improved because spend shifted toward proven converters instead of bleeding into unrelated traffic.

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Health & Wellness|6 weeks launch

Velo Supplements

0 → 450+ reviews·#1 New Release rank·$45k monthly revenue by week 8

The Challenge

A supplement brand was preparing its first Amazon launch with no listing strategy, uncertain inventory levels, and no plan for early review velocity or launch PPC.

Our Approach

We built the full listing — copy, images, A+ content, and backend keywords — before launch day. A phased PPC plan started with controlled exact match campaigns, paired with compliant review seeding and inventory monitoring to prevent stockouts during rank building.

The Outcome

The product hit #1 New Release in its subcategory within six weeks. Review count passed 450 organically, and monthly revenue reached $45k by week eight without discounting below margin targets.

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What the numbers usually look like

Across our client base, the most consistent wins come from fixing account structure before increasing budgets. Brands that improve listing conversion and PPC organization typically see efficiency gains within 30–60 days, with revenue compounding over the following quarter.

We track organic rank movement, conversion rate, TACoS, and new-to-brand sales — not just ROAS in isolation. That gives a fuller picture of whether growth is sustainable or just borrowed from discounting.

$550M+
Verified Revenue Scaled
65%
Avg. Strategic ACOS Reduction
500+
Trusted Client Partnerships
Testimonials

What clients say about working with us

“They restructured our entire PPC account and our ROAS tripled in two months. The weekly reporting made it easy to see exactly what was changing and why.”

Jordan Wells
Supplements Brand

“Finally an agency that delivers instead of just making promises. Clear communication, honest forecasts, and real measurable impact on our bottom line.”

Sam Lindqvist
Home & Kitchen

“Our launch hit #1 BSR in six weeks. The process was disciplined and well communicated — we always knew what was happening next.”

Taylor Norris
Activewear Brand

Our philosophy on measurable growth

Amazon rewards consistency more than shortcuts. Brands that grow sustainably fix their listing foundation, organize their ad account for learning, and measure the right metrics week over week.

We do not chase vanity metrics. A high ROAS on brand-only campaigns is not the same as profitable new customer acquisition. We help clients understand the difference and build systems that scale both.

  • 01 Fix listing conversion before scaling ad spend.
  • 02 Separate brand defense from acquisition campaigns.
  • 03 Use search term data to drive weekly optimization.
  • 04 Report on TACoS and new-to-brand sales, not just ROAS.

How we think about results

  • • Fix the structure before scaling spend.
  • • Improve the listing so traffic has a better chance to convert.
  • • Keep the process measurable so the next decision is easier.
  • • Align inventory, content, and ads so nothing works against itself.

Want a similar outcome?

We can review your current account and give you a clear next-step plan — including quick wins you can act on immediately, whether or not you choose to work with us long term.

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