Gourmet Kitchenware Co.
The Challenge
A mature kitchenware brand was ranking on page two for high-volume terms but converting poorly. Ad spend was rising while ROAS flatlined because listings lacked clarity and keyword alignment.
Our Approach
We rebuilt titles and bullets around high-intent search terms, refreshed A+ content to highlight material quality and use cases, and restructured PPC to separate brand defense from product discovery campaigns.
The Outcome
Organic sessions more than doubled within four months. Conversion rate climbed nearly nine points as the listing better matched shopper intent. PPC efficiency improved simultaneously because paid traffic landed on a page that finally converted.