Zero to #1 BSR New Product Launch
Launch playbook, keyword seeding, and early review strategy combined to hit Best Seller Rank in 6 weeks.
The Challenge
A supplement brand was preparing its first Amazon launch with no listing strategy, uncertain inventory levels, and no plan for early review velocity or launch PPC. Without a structured launch, the product risked competing with zero social proof against established best sellers.
Our Approach
We built the full listing — copy, images, A+ content, and backend keywords — before launch day. A phased PPC plan started with controlled exact match campaigns, paired with compliant review seeding and inventory monitoring to prevent stockouts during rank building. Weekly search term reviews fed optimization decisions.
The Outcome
The product hit #1 New Release in its subcategory within six weeks. Review count passed 450 organically, and monthly revenue reached $45k by week eight without discounting below margin targets.
Services used in this engagement
This result was delivered through a coordinated mix of services — not a single tactic in isolation.
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