$324,000 NTB Sales From New Customers
Campaign restructuring and audience targeting helped drive new-to-brand sales and improved efficiency.
The Challenge
A health and beauty brand was heavily reliant on brand searches and returning customers. New-to-brand sales were flat, which meant growth was capped. The account had no audience targeting strategy and was spending most of the budget on broad campaigns that attracted browsers rather than buyers.
Our Approach
We restructured the ad account to separate brand defense from acquisition. New Sponsored Brands and Sponsored Display campaigns with audience targeting were built to reach shoppers who had never interacted with the brand. Lookalike and interest-based audiences were layered in, and creative was updated to highlight the product's unique differentiator at the point of comparison.
The Outcome
New-to-brand sales reached $324,000, with new customer acquisition up 42%. The audience-targeted campaigns delivered an average ROAS of 4.8x, and ACoS dropped 12 points because spend shifted from low-intent browsing to high-intent comparison shopping.
Services used in this engagement
This result was delivered through a coordinated mix of services — not a single tactic in isolation.
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