From $1.45M to $2.84M Revenue Growth
A mature catalog expanded through better positioning, stronger content, and disciplined ad management.
The Challenge
A mature home goods brand had plateaued at $1.45M in annual revenue. The catalog was well-established but the listings were outdated, the A+ content was generic, and PPC campaigns had become bloated with overlapping keywords and no clear structure. Organic rank was slipping as competitors improved their content.
Our Approach
We refreshed the entire catalog with new positioning — titles and bullets rewritten around benefit-led copy, A+ content redesigned to tell a stronger brand story, and category placement updated. The PPC account was rebuilt from scratch with separated brand, exact, and discovery campaigns. Budget was reallocated monthly based on search term performance data.
The Outcome
Revenue grew to $2.84M within 9 months — a 96% increase. Organic sessions grew 95% as improved listings regained lost rankings. ROAS held at 2.4x while revenue doubled, proving that listing quality and ad efficiency compound together.
Services used in this engagement
This result was delivered through a coordinated mix of services — not a single tactic in isolation.
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