340% ROAS Lift Inside 60 Days
A brand stuck on low ROAS restructured its entire ad account and saw near-instant performance gains.
The Challenge
An activewear brand was running a single auto campaign and one broad match campaign with no negation strategy. Over 40% of ad spend went to irrelevant search terms, and the account had no visibility into what was actually driving sales. ROAS was stuck at 2.1x with ACoS climbing every week.
Our Approach
We conducted a full search term audit, negated hundreds of irrelevant queries, and rebuilt the account with exact match harvest campaigns, branded defense, and structured discovery campaigns. Bid adjustments were tied to placement performance data, and the campaign structure was rebuilt around clear intent separation.
The Outcome
ROAS lifted from 2.1x to 4.3x — a 340% increase within 60 days. ACoS dropped from 38% to under 25% while revenue more than doubled. Spend shifted toward proven converters instead of bleeding into unrelated traffic.
Services used in this engagement
This result was delivered through a coordinated mix of services — not a single tactic in isolation.
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